Saturday, October 3, 2009

Packaging

After our brown paper bags failed to contain the detergent during the free sample give away we decided to continue looking for an alternative. We looked into several different packaging choices. The three major options we had were small brown boxes, large cups, and chinese carry-out boxes. After discussion with both consumers and the companies to see how they should handle the detergent we decided to go with the chinese carry-out boxes.
We decided to go with the plain white carry-out box because we would be able to put our own logo on the box. We also choose these boxes because they are made from recycled materials, and are recyclable themselves. Another deciding factor is that consumers seemed to like this style of packaging the most, because it is both but and different.

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